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We
all know that people need real, whole, minimally processed foods in order
to thrive. So do dogs and cats. I'm sure no one here would want their children to live
exclusively on a diet of only processed foods, like Special K¬ or Total¬ cereals.
Why would you want your dogs or cats to eat only highly processed foods?
Dogs and cats, like
people, to be at their best, need a variety of whole minimally processed foods:
meats, vegetables and fruits containing natural enzymes, phytochemicals and
flavonoids.
In
this talk, we will show why dogs and cats thrive on properly prepared raw meat-based
diets, and why processed foods can never match the nutrition of a properly
prepared raw meat diet. We will review the superb safety record of properly
prepared raw meat diets; a record that probably every grain-based manufacturer
would envy.
And
then, looking specifically at the trend-setting Northwest, we'll look at who
is feeding raw meat- based diets, what they are feeding and how. Along the
way, we'll correct common misconceptions about raw meat-based diets. We will
then conclude with a look at the future of the raw meat-based diets, and what
effect these diets will have on the traditional industry.
First,
what do we mean by properly prepared raw meat diets?
Properly
prepared raw meat diets are "complete and balanced" foods or feeding
programs. There are, generally speaking, four different types of properly
prepared raw meat-based diets:*
Commercially made foods, like AFS, Bil Jac, Love Your Pet, Pat McKay, and
Steve's Real Food for Dogs;
* Feeding programs
from Wendy Volhard, Kymythy Schultze (The Ultimate Diet) and Billinghurst,
who popularized Bones and Raw Food (BARF);
* Whole grain
and herb mixes for raw meat like Sojourner Farms; and
* Well thought
out homemade recipes, from Dr. Richard Pitcairn and others.
We
are not talking about what may be fed to greyhounds to enhance their racing
performance. We're talking about diets fed to dogs to enhance their overall
life span and health. Some of these diets have been fed to many generations
of dogs.
These
diets are often based on the natural diet the healthy, well-fed prey
of dogs. Think of the dog taking a mouse or rabbit, and what the dog eats.
The dog would eat raw meat, crushed bone, and the prey's digestive system,
which would be full of finely crushed vegetables and fruits, and food and
digestive enzymes.
Why
raw meat based diets are highly nutritious.
Let's
first look at the ingredients of two of the leading brands in the West.
Love Your
Pets: Organic ground turkey with bone and fat, oats, barley, carrot,
zucchini, high oleic safflower oil, flax meal, alfalfa leaf, kelp, nettle,
lecithin, garlic
Steve's
Real Food for Dogs, Chicken variety: Ground chicken (includes
backs), broccoli, romaine lettuce, carrots, cantaloupe, chicken livers,
chicken hearts, flaxseed, rice bran, tuna oil, dried kelp, extract of chicory,
sea salt, zinc, iron and copper proteinates.
Sounds
delicious and wholesome, don't they? And nobody can dispute the nutritional
content of these human quality foods. We'd all probably wish we, and our children,
ate so well. Since the products are raw, produced in refrigerated rooms and
flash frozen, the nutrients remain intact. These foods, and the above mentioned
feeding programs, naturally have all the amino acids, fatty acids, vitamins,
minerals, enzymes and phytochemicals upon which the dog evolved.
We
see the results. When we switch dogs from processed grain-based foods to properly
prepared raw meat-based diets, the improvement in the dog is usually profound;
everything from brighter eyes to bushier tails. Skin problems clear up. Energy
levels improve. Teeth are whiter, breath is better. Arthritis often goes away
in weeks. Long term multigenerational feeding programs by Volhard, Schultze,
McKay, and others show that results are just as profound in the long term.
The dogs live longer, healthier, happier lives.
Heat,
the enemy of nutrition, and why processed foods can never match the nutrition
in properly prepared raw meat-based diets.
Most
kibbles are produced at temperatures above 300 degrees F under 600 or more
pounds of pressure per square inch. I don't think anyone can dispute the fact
that this is a harsh environment for many nutrients. Heat destroys all the
enzymes, some of the known antioxidants, and perhaps many of the known and
unknown phytochemicals and flavonoids. High heat may alter the bioavailability
of some of the minerals and perhaps even alter the chemical structure of the
amino acids. The pet food industry, through AAFCO, has done an excellent job
of compensating for the known lost vitamins and the decrease in bioavailablity
of minerals with increasingly more rigorous standards, especially when compared
to NRC standards of just 20 years ago. Indeed, I predict that 20 years from
now the AAFCO nutrient profiles will list micronutrients that we've yet to
discover. These micronutrients are, of course, already in BARF, the Ultimate
Diet, and Steve's Real Food for Dogs.
Let's
take a closer look at some of the nutrients that are in the properly prepared
raw meat-based diets that are not in processed grain based foods.
Enzymes
and Phytochemicals
Natural,
whole intact raw foods contain numerous substances including enzymes
and phytochemicals that modern science is discovering are important
for proper nutrition in humans and laboratory animals. We think this holds
true for dogs and cats as well.
Enzymes
are specialized protein substances that are involved in all the dog's activities.
Even thinking requires enzymes. Enzymes are found abundantly in fresh, minimally
processed natural foods. When the dog ate its natural prey the dog got lots
of food and digestive enzymes.
Enzymes
are deactivated or destroyed at temperatures above 118 to 170 degrees F; therefore
there are no enzymes in processed dog foods. This forces the dog's digestive
enzymes to do all the work, and perhaps puts a strain on the dog's ability
to manufacture necessary metabolic enzymes.
Perhaps
one of the reasons we see such immediate improvements with older dogs when
converting them from processed grain-based foods to quality raw meat based
diets are the enzymes in the raw foods. With aging the dog's secretion of
enzymes is gradually reduced and the benefits of eating natural foods with
enzymes increases.
A
little over a century ago Vitamin C was first discovered. In 1958, free radicals
were discovered. Today, when we think of disease-fighting nutrients, we don't
just worry about A or E or C. We study the phytochemicals and flavonoids in
plants and herbs. Phytochemicals are naturally occurring compounds in vegetables
and fruits that are getting increasing attention from researchers looking
into the connection between diet and disease. Some phytochemicals function
as antioxidants. Epidemiological evidence from more than 200 studies link
consumption of foods rich in phytochemicals with decreased risks for certain
diseases ranging from some cancers to aging to some forms of dysphasia. For
instance, the sulforaphanes found in broccoli have been shown to help prevent
certain types of cancers.
Fruits
and vegetables have hundreds of antioxidant compounds. Some, like vitamin
C, are destroyed by heat. There is a growing consensus among researchers that
a variety of whole foods not supplements should be the source
for antioxidants. Many of the antioxidants identified as having a health-protective
effect represent a group of compounds found in the intact food, which in concert
provide the health-protective effects. The selected antioxidant alone will
not yield the entire health benefit. "Vitamin research has only scratched
the surface in understanding subclinical deficiency states, bioavailablity,
and nutrient-nutrient interaction."(The Nutrition Desk Reference,
Garrison and Somer, 1995.) One needs to eat the natural, intact vegetable
or fruit, with the full complement of natural phytochemicals, to yield the
entire health benefit. Raw forms of vegetables and fruits are the most consistently
associated with lower risk of cancer. (Steinmetz and Potter, "Vegetables,
fruits, and cancer." 1991).
In
sum, people, laboratory animals, dogs and cats need some whole, intact foods
in order to be at their best. One cannot replace or add all the enzymes, antioxidants
and phytochemicals that are destroyed or altered in processing.
Are
raw meat based-diets safe?
I've
talked to all the leading companies that sell raw meat-based diets. Together,
they have fed hundreds of thousands of dogs for many decades without a single
documented bacterial problem. In the Northwest, where a lot of people feed
raw meat diets, I've talked to all the retailers that sell raw meat diets,
know all the distributors, I've done seminars in the stores, exhibited at
veterinarian conferences, and met many thousands of consumers. If there were
a problem, I would know. I've heard of no documented cases of bacterial problems
from eating raw meat-based diets. None.
This
is a safety record that the processed grain-based food companies would envy.
We've had no vomitoxin and aflatoxin problems. No recalls.
Why
properly prepared raw meat-based diets are safe.
Dogs
have short acidic digestive systems, especially when compared to humans. Think
of your dog burying a bone, and digging it up weeks later. Dogs can eat things
that would kill humans.
Now
that we've seen that properly prepared raw meat diets are highly nutritious
and very safe, let's look at the trend setting Northwest, and see who is feeding
raw meat foods, what they are feeding and how.
The
Northwest
Marketing
people know that many trends start in the West, specifically the Northwest.
Who
is feeding raw meat-based diets.
People
who feed raw meat based diets include breeders, boarding kennels, veterinarians,
and individual dog owners who fall into the "dog as important family
member" category. I've met raw meat eaters of all breeds, large and small.
Feeding raw meat-based diets is somewhat income related as raw meat based
diets are certainly more expensive than supermarket grain-based foods.
Many
vegetarians and natural food store shoppers feed raw meat-based diets. This
fits their overall food philosophy. These people believe in the benefits of
whole foods, the value of enzymes and phytochemicals, and other known and
unknown nutrients. They know that raw meat diets provide nutrients that processed
grain-based foods do not. These are part of their core beliefs. Attacking
their core beliefs converts proponents into activists.
A
second group of raw meat based diets feeders consist of people who may eat
junk food themselves, probably because we lack dietary self-discipline, but
feed their dogs only the best. Often these people learned about raw meat based-diets
because their dog has or had a health / skin / coat problem and a friend told
them about raw meat based diets solving that problem.
What
people are feeding.
Raw
meat-based diet feeders feed much more than BARF, (Bones and Raw Food popularized
by Dr. Ian Billinghurst.) Some do not even feed bones. Generally, we find
four different types of feeding systems, which often overlap.
Complete feeding
systems, like BARF:
Commercially
made complete and balanced foods, like Steve's Real Food;
Excellent homemade
recipes, sometimes in conjunction with a whole grain and herb like Sojourner
Farms Pet Products; and
Poor homemade
recipes.
Chicken,
turkey, beef, lamb, venison are the most popular protein sources. Raw fish
diets are very rare. Some of the feeding programs and commercial diets contain
grains, and some do not.
Juliet
de Barclay introduced complete feeding programs in 1955. Wendy Volhard and
Kymythy Schultze have been developing their programs for over 20 years and
many canine generations. These programs include lots of variety, every meal
different. Some days the dogs fast. In my opinion, when done right, these
feeding programs are the most nutritious ways to feed dogs. They do take time
and thought, though.
Commercially
made complete and balanced for all life stages raw meat-based diets are becoming
increasingly popular in the Northwest. Leading brands include Pat McKay, Love
Your Pet, and Steve's Real Food for Dogs. To correct a misconception, in Petfood
Industry May 1999 and other magazines, a writer for a large dog food company
posed the question: "what to feed: raw or prepared?" This is misleading.
Many raw meat based-diets are prepared, and have been for many decades. Perhaps
the author was afraid of how people would answer the real question, "what
to feed, raw or processed?"
Some
people feed homemade diets using recipes from Dr. Pitcairn (The Natural
Health of Dogs & Cats) or other complete and balanced recipes.
There
are people who feed raw meat improperly, those using home made recipes without
the science, or those who daily add several cups of raw hamburgers to their
dog's kibble. Calcium is usually the problem. One leading Northwestern trainer
and breeder said to me "The worst looking dogs I see are on bad raw meat
diets; the best looking dogs I see are on properly prepared raw meat diets."
How
they feed
There
is a misconception about how much effort it takes to feed raw meat diets.
The headline "Raw food diets are difficult" is misleading. With
some of the commercially available raw meat diets, they are almost as easy
to feed as kibble. Just defrost and feed. For those that want to make their
own food, there is more effort, but it is not difficult. It is an effort of
love and care.
Many
people mix raw meat based foods with grain-based foods, usually to reduce
overall cost. I've seen people mix with mass-market dog food, but most mix
with top of the line processed grain-based (Innova, Precise, Wysong, Solid
Gold). An increasing number mix with whole grains and herb mix like Sojourner
Farm.
So
this is a glance at what is happening in the trend setting Northwest. Now
let's project out a few years, and look at the future of the raw pet food
industry and what it means to the traditional industry.
The
future of the raw pet food industry
First,
keep in mind that our foods are expensive. Our ingredients are expensive (Steve's,
for instance, uses all human quality ingredients); our processing is much
slower than extrusion, you can produce 8 tons per hour, we can't get near
that. We need to ship in freezer trucks, to distributors who have no freezer
space, to retailers who usually have little or no freezer space. This is a
tough product! And people can make it on their own. (Of course, homemade foods
are not quite as good as commercially made; we use refrigerated rooms, flash
freezers, have commercial choppers....)
Raw
meat based diets will pick up market share, perhaps significant market share,
in the $9 billion U.S. pet food industry. Raw meat-based diets, because of
their costs, will increase the dollar size of the pet food market.
From
whom will we take market share? For the most part, I think we'll take share
from premium canned foods, and a little from the upper end dry. The major
loss will come from the companies that attack our industry irresponsibly,
for instance with sub headlines "raw-food diets for dogs are difficult
and hazardous." Leading edge influencers, Internet chat groups, and raw
meat feeders everywhere will conclude these companies are interested only
in profits. People, like dogs, can sense fear, and many are now wondering,
why are these companies so afraid?
What
is the proper response of the processed dog food industry?
The
traditional industry may attack us on cost: or may want to state that they
believe that their products are almost as good for 1/2 the cost. All dog owners
and leading edge people will respect them for that. We will, of course, debate
it.
But,
invariable, just as Science Diet® and Iams®, 20 to 30 years ago said,
move over industry, better foods are here, so do we.
"The
cooking of meat is a waste of time from the point of view of nutrition."
Clive McKay
Professor of Nutrition at Cornell University in his 1944 book, Nutrition
of the Dog, the standard veterinarian school textbook on canine nutrition
in the 1940s and 1950s.
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