Pet Food; Then and Now

This is a two part feature where our industry veteran (30+ years) shares is vast knowledge of the pet food industry.  Part two “The Future of Pet Food” will be posted tomorrow.

The History Of the Pet Food Industry

Let’s face it the first pets were some very smart scavenger wolves.  They budded up to tribes of humans for the benefit of being left the guts and carcasses of a recent kills and access to human trash.  This diet was probably close their ancestral diet and healthy.  Humans then urbanized and dogs developed and bred from their wolf ancestors ended up roaming the streets of towns and villages on all continents.

An entrepreneur looking to make a buck, or more correctly a pound, watched stray dogs gather on the docks of England to eat the ships biscuits that were discarded from ships returning from voyages.  These biscuits were basically “hard tack” made from flour, salt and water.  This guy decided that dog food made from grain and sold in biscuit form was what the dogs needed and wanted.  We were off to a poor start for pet nutrition.  The problem with the idea was that a dog would only eat hard tack if they were starving on a wharf.

The commercial pet industry then got a boost from the advent of the automobile and tractor as horses everywhere were being retired in the 1920s and 30s.  Horse meat became a staple for pet food sold in gut sleeves and cans.  This was bad news for horses however the food was better than what most commercial pet food today.

In the 1940s and 50s dry cereal became mainstream breakfast for a lot of us humans.  The cereal makers like Purina, Nabisco, Standard Brands, Nestle and Quaker Oats had rerun form their extruders that made cereal.  Bright marketers trying to make a buck said lets re-extrude it and make dog food kibbles.  They ran into the same problem as the guy on the wharf in England.  Dogs didn’t necessarily like cereal made from corn and flour.  They decided to add some bone meal and coat the product with tallow, grease and animal digest, viola the dogs began to eat the stuff.  That was the case in the 1950s, 60s and 70’s.  Don’t think those marketers were just sitting around however.  To make pet food better they made it in the different colors and shapes like little milk bottle or chicken legs.  I wonder why they didn’t come up with animal crackers.  What made these products successful was convenience to feed and low cost

In the 1980s several companies wised up and decided to try and make commercial dry pet food more nutritious.  They managed to pull a lot of the business away from grocery brands owned by cereal processors.  Companies like Iams and Science Diet did very well using better ingredients to make a better dry kibble. Then in the 1990s several other more premium brands sprang up with even higher meat and protein contents.  They can use slurries of charcoal chicken and 4 D beef injected into the conditioner on the extruders to make meat content claims.  They use tapioca and yogurt to make the product bind instead of using corn and flour.

In the late 1990’s pet lovers started looking for better ways to feed pets.  Smart people looked to evolutionary diets to decide what pets needed.  Dr. Billingherst from Australia came up with a diet of bones and raw food and several European diets suggested the same.  The problem was those diets were not complete.  You had to add other nutrients to the meat in order for the pets not to have problems.  Steve’s Real Food was formed in 1989 to market a complete raw diet using top grade human quality ingredients and sell it nationally.

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Google Review

  • My dogs LOVE their new food!! I used to feed them dry kibble and they would leave their food in the bowls for 2 days before they would eat. Now they wake me up in the morning ready to eat. They also have so much more energy, they act like they are puppies again. The customer service is awesome! Too bad all companies don't have this kind of service. I will continue to buy Steve's Real Food for my dogs.

    Kelley Dillon Avatar Kelley Dillon
    11/18/2017
  • CONVENIENT, RELIABLE, DOGS LOVE THE FOOD I switched my dogs to a raw diet about 2 months ago. My older dog was panting a lot and he had a potato sized growth on his shoulder. The growth is now the size of an egg and his excessive panting has stopped. My younger dog was overweight despite the fact that she was very active and on a strict low calorie diet. She has slimmed down quite a bit.

    Trish C Avatar Trish C
    >
    10/22/2017
  • We were skeptical of feeding raw. Finally we decided to take the plunge. The first surprise was, my dogs loved it. And the goat milk yogurt is a complete hit! They all love it. We had one small issue with the shipping and after one email everything was taken care of. But now that it's been several months we have noticed many other things. None of my dogs chew on their feet anymore. None of my dogs have itchy flaky skin anymore. And they are all pretty and shiny with tons of energy.

    Denise Moitoza Avatar Denise Moitoza
    8/12/2017
  • My dog was a picky eater and overweight. After 4 months of eating this raw diet he is almost at his recommended weight. I no longer have to coax him to eat by doctoring up his kibble. He eats the food as is and empties his bowl right away.

    Carrie Thompson Avatar Carrie Thompson
    12/10/2017
  • I wanted to give a shout out to Tara at the corporate office. She really went above and beyond! I had several questions about switching my dog over to raw food and the transition that's involved. She met with me in person and took the time to listen and gave me some great suggestions/feedback to my questions. She shared what her own dog went through and how raw dog food helped. Tara made me feel comfortable and was so kind and thoughtful to take the time out of her busy day to be so helpful. My dog is LOVING the food and has been transitioning very smoothly. Thanks so much for being so awesome, Tara. It meant a lot to me and because of the experience I had and the kindness you showed to me, I will continue to be a grateful customer and will recommend Steve's to all my fellow dog moms and dads.

    Susan Romney Avatar Susan Romney
    6/20/2018

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Steve's Real Food

2034 East Fort Union
Cottonwood , UT 84121
United States
801-432-7478