Raw foods will continue to be for the breeder who is looking to develop perfect traits in his animal. More importantly however it will also be for the individual who totally love their pets and want only the best for them. Raw diets will have to compete with a plethora of advertising from large dry kibble producers pulling at the heart strings of consumers. Because the consumer is getting savy about their own nutrition many people will continue to use raw food. Holistic vets and nutritionists with knowledge will get the message out.