To have a meaningful comparison of pet food, you have to look at the guaranteed analysis numbers on a “Dry Matter Basis”.  This simply means that you are evaluating the food as if it contained no water. As different pet foods contain different percentages of water, this can skew the results when trying to compare.  Since water has no protein, fat or fiber, you have to analyze the food without water in the mix.

The Dog Food Adviser has written a very helpful article (Dry Matter Basis… the Only Fair Way to Compare Dog Foods) on the importance of Dry Matter Comparisons.

Dry Matter

Steve’s   Answers

(Detailed Formulation)


Natural Selections 






Primal Small Batch Stella

& Chewy’s

Bravo! Vital




Grandma Lucy’s

(Artisan Formulation)


43 40.62 46.42 50 45.45 42.85 55.47 55.35 41.37 55.76 25.75 28.1


40.7  31.25 32.14 28.57 27.27 39.28 49.11 32.14 41.37 30.76 15.67 14.05


3.5 6.25 3.21 7.14 6.06 3.57 1.41 7.14 3.44 3.84 5.90 8.1



41 Not Stated 41 43 49 50 Not Stated 47 51 58 60 54.87

Average Price Per Pound


Calcium to

Phosphorus Ratio

Not Stated 1.43:1 1.36:1 1.5:1 1.06:1 1.25:1 Not Stated 1.74:1 Not Stated 1.59:1 1.2:1

Formulation and Quality


No No No Yes Yes Yes No Yes Phages No NOT RAW Not Stated

USA Sourced

Yes Yes Not Stated Yes Not Stated Yes Not Stated Not Stated Yes Yes Not Stated No
Human Grade
Yes Not Stated Not Stated Yes Not Stated Yes Not Stated No Not Stated Not Stated Yes Yes
Hormone and
Antibiotic Free
Yes Not Stated Yes Yes Not Stated Yes Yes Yes Yes Yes Not Stated Not Stated
Synthetic Vitamin Packs
No No No Yes No No No Yes Yes No Yes Yes
Free Range/Vegetarian Fed
Yes Not Stated Yes Not Stated  Not Stated Not Stated Not Stated No Not Stated Not Stated Not Stated
Yes Not Stated Not Stated Not Stated Not Stated Not Stated Not Stated Not Stated Yes Not Stated Not Stated

(some products verified)


Dry matter guaranteed analysis taken from manufacture websites on 10/25/2015.



Nat. V







Price/Bag $20.71  NA $28.99 $43.99 $32.99 $20.99 NA NA NA
Bag Size (lbs)  5 6 8 6 5
Price / LB $4.14 $4.83 $5.50 $5.50 $4.20
Daily Feeding Cost $3.11 $3.62 $4.12 $4.12 $3.15 NA NA NA

*for a 30lb adult dog

Pricing obtained from online and brick and mortar stores on 7/18/11

Abbreviation Key

NWN = Northwest Natural’s “Chicken”

Nat. V = Nature’s Variety’s “Chicken Formula”

Primal = Primal’s “Canine Chicken Formula”

S&C = Stella & Chewy’s “Chewy’s Chicken”

Bravo! = Bravo Balance’s “Premium Chicken”

Vital = Vital Essential’s “Chicken Entree For Dogs”

HK = Honest Kitchen’s “Thrive”

GL = Grandma Lucy’s “Artisan Chicken”

Go Back

Google Review

  • My dogs LOVE their new food!! I used to feed them dry kibble and they would leave their food in the bowls for 2 days before they would eat. Now they wake me up in the morning ready to eat. They also have so much more energy, they act like they are puppies again. The customer service is awesome! Too bad all companies don't have this kind of service. I will continue to buy Steve's Real Food for my dogs.

    Kelley Dillon Avatar
    Kelley Dillon
  • CONVENIENT, RELIABLE, DOGS LOVE THE FOOD I switched my dogs to a raw diet about 2 months ago. My older dog was panting a lot and he had a potato sized growth on his shoulder. The growth is now the size of an egg and his excessive panting has stopped. My younger dog was overweight despite the fact that she was very active and on a strict low calorie diet. She has slimmed down quite a bit.

    Trish C Avatar
    Trish C
  • We were skeptical of feeding raw. Finally we decided to take the plunge. The first surprise was, my dogs loved it. And the goat milk yogurt is a complete hit! They all love it. We had one small issue with the shipping and after one email everything was taken care of. But now that it's been several months we have noticed many other things. None of my dogs chew on their feet anymore. None of my dogs have itchy flaky skin anymore. And they are all pretty and shiny with tons of energy.

    Denise Moitoza Avatar
    Denise Moitoza
  • My dog was a picky eater and overweight. After 4 months of eating this raw diet he is almost at his recommended weight. I no longer have to coax him to eat by doctoring up his kibble. He eats the food as is and empties his bowl right away.

    Carrie Thompson Avatar
    Carrie Thompson
  • I wanted to give a shout out to Tara at the corporate office. She really went above and beyond! I had several questions about switching my dog over to raw food and the transition that's involved. She met with me in person and took the time to listen and gave me some great suggestions/feedback to my questions. She shared what her own dog went through and how raw dog food helped. Tara made me feel comfortable and was so kind and thoughtful to take the time out of her busy day to be so helpful. My dog is LOVING the food and has been transitioning very smoothly. Thanks so much for being so awesome, Tara. It meant a lot to me and because of the experience I had and the kindness you showed to me, I will continue to be a grateful customer and will recommend Steve's to all my fellow dog moms and dads.

    Susan Romney Avatar
    Susan Romney

Connect With Us

Contact us

Steve's Real Food

2034 East Fort Union
Cottonwood , UT 84121
United States