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What is an Authorized Retailer?

Steve’s Authorized Retailers earn incentives by sharing their passion for raw and alternative feeding. From co-op discounts on social marketing and improved web presence to employee feeding, the incentives are designed to not only be a perk but to perk their ability to sell raw food.

How does a retailer become authorized?

Step one is simple. Have one employee, manager or owner sign up for Raw.U, and you are in! The more you learn, the more you sell, the more you get.

Explore the Benefits


Steve’s Raw.U program is an online, self-paced raw pet food education program. It is a combination of videos, tutorials, and digital resources that will help you and your employees not only sell more Steve’s,but more raw foods in general.

Retailer Event Sponsorship

We offer our best promotions to our Authorized Retailers. Additionally, we can provide samples for goodie bags, free bags for giveaways and send demo people if they are available.

Employee Feeding

Each month Authorized Retailers to receive vouchers for free food that is equal to 1 pound for every forty dollars in wholesale purchases with a maximum of 50 pounds. These vouchers can be used on any protein and are eligible for both nuggets and patties. Additionally, the retailer will receive extra vouchers for the SKUs in the bi-monthly product spotlight.

Product Spotlight Promotions

Every two months we will feature a different product or product line to be in the spotlight. We will be offering a discount to you to purchase the product, through your distributor, in addition to an exclusive promotion you can offer to your customers, for a limited time. We will advertise this promotion and product via social media, newsletters, and our website. Additionally, you may receive the product to sample out and take home for employee feeding.

Steve’s Feed

Steve’s Feed helps you fill your social media stream with professional, education-based posts. The posts are created by Next Paw, a digital agency that Steve’s has partnered with. Steve’s Feed is free to all of Steve’s Authorized Retailers.

NextPaw Suite

We partnered with NextPaw to offer digital services to our Authorized Retailers. NextPaw helps local retailers attract new customers using tools to automatically promote your events, promotions and more. NextPaw enables a pet retailer to be found for the pet food, supplies and services they carry. These services include a custom website for your store and a dashboard with a suite of tools designed to help you grow. Each site is locally optimized so that you are easily found when a customer searches for terms such as “raw food near me”.

Preferred Store Locator Listing

Authorized Retailers list at the top of our store locator search results with a more detailed listing. This listing includes a website, store hours, google reviews, available promotions, and more.