Pet Food; Then and Now (part 2)

The future of the raw pet food industry

Raw foods will continue to be for the breeder who is looking to develop perfect traits in his animal.  More importantly however it will also be for the individual who totally love their pets and want only the best for them.  Raw diets will have to compete with a plethora of advertising from large dry kibble producers pulling at the heart strings of consumers.  Because the consumer is getting savy about their own nutrition many people will continue to use raw food.  Holistic vets and nutritionists with knowledge will get the message out.  The attribute of raw diets will become more of common knowledge to many pet owners.  The challenges of making a high quality raw diet will extensive.  First keep in mind raw meat pet foods are expensive. This is because the ingredients are expensive (Steve’s, for instance, uses all human quality ingredients); the processing is much slower than extrusion, extrusion produces 8 tons per hour, can’t get near that sense we are dealing with frozen ingredients. We have to ship in freezer trucks, to distributors who have to have freezer space, to retailers who have to have freezer space. Frozen raw pet food is a expensive product to manufacture, ship and store!

The changes we are seeing now are a increase in consumer knowledge.  People are becoming educated on the benefits of healthy eating and are realizing that this applies to your pets also.  Raw meat based diets are picking up market share, perhaps significant market share, in the $17 billion U.S. pet food industry. Raw meat-based diets, because of their costs, will increase the dollar size of the pet food market.  Mainstream manufactures are starting raw lines and retailers from small independents or large big box stores are starting to carry a raw dog food line.

The low cost grain based foods are starting to loose market share.  Consumers are moving to an all natural kibble or even a super premium meat based kibble.  Shortly after they start mixing in a raw meat food.  The consumer starts to see the benefits of the raw meat and before you know it, that is all they will feed.  The biggest road block to a raw diet is the cost.  However, when you look at the amount of nutrition per dollar vs. quantity per dollar you will see that the raw meat diet is affordable.

How will the low cost kibble manufactures respond?

The traditional industry may attack us on cost: or may want to state that they believe that their products are almost as good for 1/2 the cost.  All dog owners and leading edge people will respect them for that.   We will, of course, debate it.

But, invariable, just as Science Diet® and Iams®, 20 to 30 years ago said, move over industry, better foods are here, so do we.

“The cooking of meat is a waste of time from the point of view of nutrition.” – Clive McKay Professor of Nutrition at Cornell University in his 1944 book, Nutrition of the Dog, the standard veterinarian school textbook on canine nutrition in the 1940s and 1950s.

Google Review

  • My dogs LOVE their new food!! I used to feed them dry kibble and they would leave their food in the bowls for 2 days before they would eat. Now they wake me up in the morning ready to eat. They also have so much more energy, they act like they are puppies again. The customer service is awesome! Too bad all companies don't have this kind of service. I will continue to buy Steve's Real Food for my dogs.

    Kelley Dillon Avatar
    Kelley Dillon
  • CONVENIENT, RELIABLE, DOGS LOVE THE FOOD I switched my dogs to a raw diet about 2 months ago. My older dog was panting a lot and he had a potato sized growth on his shoulder. The growth is now the size of an egg and his excessive panting has stopped. My younger dog was overweight despite the fact that she was very active and on a strict low calorie diet. She has slimmed down quite a bit.

    Trish C Avatar
    Trish C
  • We were skeptical of feeding raw. Finally we decided to take the plunge. The first surprise was, my dogs loved it. And the goat milk yogurt is a complete hit! They all love it. We had one small issue with the shipping and after one email everything was taken care of. But now that it's been several months we have noticed many other things. None of my dogs chew on their feet anymore. None of my dogs have itchy flaky skin anymore. And they are all pretty and shiny with tons of energy.

    Denise Moitoza Avatar
    Denise Moitoza
  • My dog was a picky eater and overweight. After 4 months of eating this raw diet he is almost at his recommended weight. I no longer have to coax him to eat by doctoring up his kibble. He eats the food as is and empties his bowl right away.

    Carrie Thompson Avatar
    Carrie Thompson
  • I wanted to give a shout out to Tara at the corporate office. She really went above and beyond! I had several questions about switching my dog over to raw food and the transition that's involved. She met with me in person and took the time to listen and gave me some great suggestions/feedback to my questions. She shared what her own dog went through and how raw dog food helped. Tara made me feel comfortable and was so kind and thoughtful to take the time out of her busy day to be so helpful. My dog is LOVING the food and has been transitioning very smoothly. Thanks so much for being so awesome, Tara. It meant a lot to me and because of the experience I had and the kindness you showed to me, I will continue to be a grateful customer and will recommend Steve's to all my fellow dog moms and dads.

    Susan Romney Avatar
    Susan Romney

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Steve's Real Food

2034 East Fort Union
Cottonwood , UT 84121
United States